Websites are an integral part of conducting business in this digital era. A well-designed website could help a business target the precise markets where it desires to sell its products or services. However, you need to remember that the success of your website and your business’s marketing stratagem would depend largely on the website design and its capacity to develop a good rapport intuitively with the target audience.
Web design seems to have infinite expanding avenues with numerous design elements continuously being incorporated into the design frame. While this would be offering creative designers the right platform for experimenting with the design space, often excessive innovation backfires, completely upsetting the overall web design architecture.
We know that social media platforms especially, Instagram has been dominating the marketing scene. Instagram that was earlier regarded as merely a picture-sharing app has today proved to be a remarkable marketing device for numerous top brands worldwide. Therefore, it is essential to develop a synergy between Instagram and your business’s website design so that the traffic that is being diverted from your Instagram account does not bounce off but is retained.
Creating a truly responsive and intuitive website design could prove to be an overwhelming task. However, you must aim to create a highly-responsive interface so that the visitors coming from Instagram are not disappointed with the poor navigation and bounce off instantly. You simply cannot shift the blame to limited disk space or to even low-speed mobile data for obstructing your normal business activities. In today’s data-oriented world, a majority of the users are more than happy to do everything on the go. We know that just like any other art, web design could be mastered only with practice and more practice over time. Moreover, every time you make a mistake, it is surely going to be a learning experience for you. If you are able to integrate seamlessly Instagram into your website design, you would be obtaining more Instagram followers.
You Are Using Excessive Images
Some web designers make the mistake of using excessive pictures in their website design out of sheer enthusiasm and passion. Even though they are Instagram-inspired and these pictures may make their websites look appealing, it is a bad idea to use pictures in excess. Visitors would bounce off easily as pages seem to be really slow while loading. The visitors flock to your website simply to get valuable information and not just beautiful colorful pictures. Ensure that the pictures are incorporated into the web pages very much with a purpose. The pictures must represent the essence of your business and convey a brand message.
Excessive pictures and videos would ultimately slow down your website’s load time. As per the rule, it must not take over 4 seconds for a website to load. Slow loading would surely be a cause of frustration for the website visitors and potential customers and they would be bouncing off to the competitor’s site. Moreover, slow loading speed would mean your rankings would be going down. You must eliminate all unnecessary media and stick to the ultimate purpose of creating the website.
No Color Prominence on CTA Areas
This is another grave mistake that adversely impacts the overall purpose of digital marketing. With the intention of maintaining uniformity of colors throughout the website design, the web designers use a color that is already there on the website and does not stand out from the overall color scheme. Users would not click on the CTA button if they do not find it fascinating. Prominent or striking colors must be used so that user attention could be grabbed instantly.
Focusing on Designing for Devices Instead of Designing for Screens
You must lay emphasis on utilizing the screen size for coming up with a truly intuitive and highly-responsive design rather than implementing device categorization. Remember some mobile phones are very large in size and often desktop manufacturers would be easily matching the TV sizes. You must try considering exclusively screen size for highly-responsive breakpoints.
Not Able to Gauge Buyer Persona
The prime responsibility of a competent web designer is to understand precisely the buyer persona. Several rookie website designers do not bother to take into consideration the buyer persona and hence, they commit a deadly blunder. You must find out much more about your target audience and understand buyer psychology vividly. You may consider sharing Instagram content consistently on your website and respond timely to the various questions of the followers on Instagram.
Not Doing the A/B Testing
Web designers must realize that what works perfectly in case of a certain device may possibly not work wonders on the others. Before your site goes live, it is essential to do a thorough testing on several devices for identifying any UX issues. It is mandatory to solve those issues. You may not be having the luxury of time or the necessary funds to opt for user testing but you could at least consider testing the website before going live. You could run your website through Google’s Mobile-Friendly Test for locating potential UX issues.
Violating Existing Web Design Norms
Studies and researches have actually revealed that users are pretty much used to encountering specific formats associated with different web elements. For instance, users are used to scanning web pages from the top and try to locate the tagline or the corporate logo on the top left-hand side and even the menu bar. That would be helping them to immediately locate Contact Us or About Us pages. Sometimes web designers go berserk and adopt drastic web design trend changes. This would lead to disgruntled web users who would be finding it tough to even find the Contact and Search Box.
You must understand the role of Instagram in web design. Instagram has completely redefined the art of web designing and if you wish to stand out from the rest and forge ahead of the competition, you must stay in tune with all the latest social media trends. Make sure that you do not have a complicated navigation design and avoid poor quality and clichéd pictures. See if you are making any of the above-discussed errors and do the necessary rectifications.
Author bio: Daniel Mattei is a Professional writer. He has written many articles on Social Media. He is quite experienced in the field of web marketing as well as website designing. He can help you to get more Instagram followers to increase the revenues of your business.
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