Instagram is certainly an important marketing channel for the e-commerce businesses. If you wish to super-charge your marketing campaigns, you must leverage this powerful social media marketing platform. Instagram has over 800 million MAUs so; businesses are able to have an easy access to an impressive volume of potential customers. Instagram is undoubtedly the most popular and preferred platform as it is able to provide an unmatched engagement that is so very critical for all marketing campaigns.
Role of Instagram in Boosting E-Commerce Business
Instagram plays a pivotal role in the promotion and marketing of your e-commerce business. Here are a few points to demonstrate why Instagram is such an important social media networking site to e-commerce businesses.
- Instagram is all about creative and high-quality pictures of products that are more engaging and attractive as compared to generic pictures.
- This popular social media platform provides its users with easy and convenient mobile access to shopping online for all your products.
- Instagram is known to attract a wider audience. It helps in expanding your reach, enhancing brand positioning, and boosting engagement.
All these points discussed above would collectively help users make their buying decisions and ultimately culminate in huge revenue for your e-commerce business. Brands do not solely rely on Facebook anymore for promoting their services and products. Brands are keener on integrating Instagram into effective social media marketing strategies and campaigns for achieving key marketing and business goals. Both startups and well-established brands that are aiming to expand their reach, build a robust brand value, and attract more buyers, must turn to Instagram for transforming passive shoppers effectively into active customers. Here are some expert tricks on how you could use Instagram to attract Instagram liker and drive more sales and revenues for your e-commerce business.
Switch to Instagram for Business
Instagram apparently has incorporated a brand new feature called the business profiles on its platform. If you wish to super-charge your e-commerce marketing efforts, you essentially need to switch your Instagram personal account to Instagram business account. This amazing feature provides a really professional and sleek profile and allows you to effectively pull all your relevant contact info from Facebook but at the same time, retain Instagram’s shoppable links. It provides information on the exact number of clicks and impressions on your posts once every week. In this context, you must know that it is quite easy and simple to transform your existing personal Instagram account into an Instagram business account. You simply need to follow three important steps discussed below.
Go to the Instagram account settings then click on “Switch to Business Profile.”
Next, log into your current Facebook account from within the app but ensure that you are having the relevant admin rights of that particular Facebook page. It is essential for you to choose the Facebook page to which you are looking to connect your business page.
After choosing the Facebook page, you are supposed to pull minimum one contact information meant for your own Instagram business page. This info could be an email address or maybe the customer service contact number.
Optimize Your Profile
You need to set up your Instagram profile properly if you wish to boost your e-commerce business’s marketing campaign. Reflect your brand effectively in the username for optimizing your profile. Moreover, it is a good idea to use a picture of your company logo as the profile picture and consider incorporating your business’s profile into the bio.
Use Visually Attractive Pictures
To create brand value, you need to concentrate on providing a fabulous visual experience to your users by posting exclusive and engaging content that comes in the form of fascinating and stunning pictures. You must keep in mind that the recommended picture size for your Instagram business profiles is supposed to be 1080×1080 and the captions must be restricted to 2200 characters.
A truly effective way of boosting traffic to the website is by watermarking all your unique pictures with precisely your domain name. This way it would be easier for your followers to find you and acquire more information about your business. Remember that all Instagram pictures are cropped into a perfect square shape so your domain name must be placed strategically keeping the square shape in mind. Your posts on Instagram comprise of stunning high-resolution pictures but these pictures must have some catchy captions for attracting potential buyers. A crisp, robust, and certainly compelling caption could be adding real value to your already fascinating Instagram picture.
Post-High-Quality Product Pictures
As an online business, you could very well utilize this popular social media platform as a fabulous gallery of all your unique products for sale. You must necessarily stick to posting only very high-quality and high-resolution pictures of your products. Remember the quality of the product pictures would go a long way in influencing the potential buyer in their buying decision as they would be assuming that if the product pictures are great, the products must be good. So high-quality product photos would be having a positive impact on your business’s overall perceived quality.
Build a Robust Relationship / Friendship with Influencers
Instagram influencers could be helping you in boosting the popularity of your business or brand. You must consider leveraging on the massive audience that generally, influencers have. Some businesses prefer paying influencers for promoting their products. Some companies believe in gifting product samples to the influencers. You may consider trying out whatever works well for you and your favorite Instagram influencer.
Advertise on Instagram
Paid advertising on a platform like Instagram is an excellent idea. The ads will let you filter users so you can target only those users whose interests align with what you have to offer. Instagram offers four kinds of ads: story, video, carousel, and photo. Each type has its own merits and is suited to a particular kind of content. A small investment in advertising now could let you reach a much wider user base and cause conversions that will boost your ROI manifold.
Contests for Engaging Users
A very popular social media marketing gimmick is the contest or giveaway that is a pretty blatant way to engage users via incentives but work wonders if you do it right. You could do ‘’like to win’, ‘hashtag making’’, or ‘best comment’ type contests and do wonders for your engagement, brand visibility, and eventually sales.
You now know how effective Instagram marketing strategy could be contributing positively to the overall growth of your e-commerce business. So it is high time you implemented these effective techniques. They could be making your marketing strategy far more impactful, widening your overall reach, and generating more revenues and sales for your online business.
Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.
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