Hi Guys! Today I will share how to get more conversions from your Facebook ads with a specific Facebook ad creative strategy. I know most of the time we ask “what sort of format should we use?”, “how many ads should we run”, “how do we test new ads?” “what sort of creators should we use within those ads?”. Those are sort of things I’m going to be sharing, now the strategy that we sort of is about our experience with. It was based on some data, which I thought was interesting and we’ve run some experiments ourselves and we found that you can increase the number of conversions you’re generating with a few simple strategies. Which is very much easy to implement and not something that a huge amount of people know about or do. Now! Before I get into the strategy itself, I just want to quickly ask you more ideas, suggestions, or your own experience in regards to Facebook advertising-related content. You may comment on it down below.
Okay, now let’s get into the steps. What have you found on Facebook ads recently, I think this is very much interesting, as I said this is based on data. They said that on average if you have multiple ad formats running, what I mean by ad format is video, static image, or carousel. Imagine having more than one type and more than one format of an ad running at once. Facebook has noted in a recent study that it generates an increase in average conversions and it’s not something to be sniffed at. You know if that’s going to improve your cost per purchase, cost per lead, or whatever it is that you’re optimizing for. Also, help improve the performance of your campaigns. Now we’ve known this to ourselves and gone one stage further, instead of just having more than one type of ad format. Let’s say image and video we’ve gone for a range and imagine your video, image, carousel, and slideshow all running at once in a Facebook ad creative campaign. Then we saw an increase in conversions using the same budget with that approach. Won’t you consider this strategy? Of course, yes! Therefore, if you saw the improvement you won’t stop using this strategy, because you know yourself that the strategy has a huge potential and has a different result from all your previous strategies.
Let’s go with another example, imagine we will make an image ad right now and we will run this ad for a very long time. Then the result is the same as usual from the previous Facebook ad creative campaign. But if we use all types and formats in just one campaign, you will notice the difference compared to a long-running ad campaign. You will save more and gain more conversions and leads. Then, you can make the campaign run much longer since you have an increased conversion and leads, means you gain more earning, then you can execute much more ad campaign and run longer. Then the increase will be much better than before. Especially during the holiday season, if your ad can connect with the holiday event, then the increase is tremendous.
Hopefully, I was able to provide you a better strategy or idea of how to increase your lead with Facebook ad creative. Let me know if I forgot to mention something or you wish to add something. Thank you very much for your visit.
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